Structure before volume
More posts won't fix an unclear position. We decide what the company stands for first, then build the cadence around it.
About
Hello - I'm Anna.
I'm a fractional Digital Marketing & Customer Experience consultant working with founder-led companies internationally. I sit close to the business, not outside it.
Most of the companies I work with are good at what they do and unsure how to say it consistently. My job is to give that communication a structure - a clear position, a rhythm the team can keep, and a customer experience that feels considered from the first LinkedIn post to the last email.
I work in Portuguese, English, French, and Spanish, which means I can help a company sound like itself in more than one market. And because I've moved countries several times, I have a lot of patience for the messy middle of building something.
The path
Six countries' worth of context, in one career.
Each step added something I use with clients: how to build from nothing, how to work across cultures, how to make a plan survive contact with a busy week.
- Where it began Brazil Home, and the first sense of how differently businesses communicate from market to market.
- Education France Bachelor in Business Administration at NEOMA Business School - strategy, finance, and the language of business.
- Exchange Scotland University of Edinburgh. A different academic culture, and the beginning of working entirely in English.
- The decision Entrepreneurship Choosing to build my own practice instead of a role inside someone else's.
- The business My own company Arcádicas - the entity behind the contracts, so clients get a professional structure alongside a personal partner.
- Today International clients Founder-led B2B companies across tech, consulting, engineering, and professional services.
- Next Canada The next chapter - and a closer time zone for North American clients.
Background
The short version
- Education Bachelor in Business AdministrationNEOMA Business School, France
- Exchange University of EdinburghScotland
- Experience 3+ years running my own consultancyIndependent practice, structured through Arcádicas
- Clients International B2BFounder-led companies of roughly 5-50 people
- Languages Portuguese · English · French · SpanishClient work delivered in all four
How I work
Three things I hold to
Built to be sustainable
If a system only works when everyone has a quiet week, it isn't a system. What I build has to survive your busiest month.
Close to the business
I work alongside founders and teams - in your context, with your constraints - rather than delivering from a distance.
Next step
Curious whether this fits your company?
Tell me where marketing currently sits in your business and I'll tell you honestly whether I'm the right person for it.